摘要:我国的空调家用电器面对工资、能源、原材料价格等的上涨潮，应该采取什么解决办法？面对进口国家地区的“绿色壁垒”，家电行业又该采取何措施应对？此外，珠海市的家电行业自身存在产业结构松散，缺乏完整的产业链等问题，又该如何完善发展？这些都是迫切需要解决的问题。通过对珠海家电行业出口竞争力进行深层次地研究分析，一是为解决家电行业所面临的问题，提供可行性的建议，以改善我市家用电器行业的现状，提高整体的出口竞争力，进而提高珠海的经济发展。二是为其他与珠海家电行业存在相似问题的企业提供借鉴。这也是本文研究的意义所在。

关键词：珠海，家电行业，出口竞争力

Abstract:How to the export trade of eletric appliance in zhuhai keeps continuous growth, but faces the pressure of the rise in price, frequent occurrence of international trade friction and intensification of labor-intensive competition? How the appliance industry face the “green barrier” and technical bulwark? This article explains the influence of TBT on Chinese foreign trade, and puts forward countermeasures: strengthening the basic works include measurement, standardization, quality, certification and accreditation. After analyzing the current state and existing problems of zhuhai electric appliance’s industry chain, this paper gave some suggestions on how to adjust electric appliance’s industry chain to make its status quo better. This is the meaning of this study.

Key words: zhuhai,eletric appliance,competitive power

家电业作为珠海市的重要支柱产业之一，其经济地位不言而喻。但是，受技术水平不高、全球性金融危机、劳动力成本上升、原材料价格上涨等一系列内外部因素的影响，珠海家电业的出口竞争力明显出现了下降的趋势，出口形势严峻。因此，珠海家电业应注重加强家电人才的培养；建立和完善家电行业绿色贸易壁垒预警机制；鼓励和支持家电行业走出去；提高产品质量，推进名牌战略；重视技术的创新发展；积极开发新兴市场。只有这样，珠海家电业才能创出辉煌，出口竞争力得到进一步提高。