【摘要】：经济全球化作为经济发展进程充斥在企业的经营活动中，在这样的形势下势必会对世界经济格局造成长久的影响，国内企业同国际市场的竞争已无法避免。因此，我国企业应该要高度重视国际市场营销的重要性,进行国际市场营销时不能盲目跟随发达国家。应该结合经济全球化的实际情况。从企业自身出发，就国内企业进行国际市场营销时的策略以及应该注意的问题进行了探讨分析，从而使得经济全球化背景下我国企业国际营销策略中提高自身的优势，逐步健康发展。

【关键词】：经济全球化；国际营销；营销策略

Abstract: With economic globalization as an economic development process in the enterprise the management activities, in such a situation is bound to long-term impact on the world economy pattern, domestic enterprises with the international market competition is inevitable. Therefore, Chinese enterprises should pay great attention to the importance of international marketing, international marketing cannot blindly following the developed countries. Should be combined with the actual situation of economic globalization. Starting from the enterprise itself, the domestic enterprises to international marketing strategy, and probes into the problems should pay attention to the analysis, so as to make the economic globalization under the background of Chinese enterprises improve their advantage in the international marketing strategy, gradually develop healthily.

Keywords: economic globalization; international marketing; marketing strategy