摘要:企业重组是伴随企业的产生和发生而发展的一种行为。重组是通过对企业的资金、资产、技术、管理等要素进行配置，实现企业资源要素的优化组合，获取战略机会，发展协同效应，提高管理效益，以此保持企业的竞争优势的行为。中国加入WTO后面对机遇和挑战以及签署了《世界卫生组织烟草控制框架公约》，云南烟草企业潜在的危机渐渐浮出水面。顺应中国烟草产业发展的具体目标是“深化改革，推动重组，走向联合，共同发展”，实现烟草产业的合理布局、规模经营。云南烟草持续整合，优势资源不断集中。烟草企业的重组已是当前烟草行业的重点工作。本文运用SWOT分析法对红云红河集团的重组优势、劣势、机会、威胁四方面进行分析，得出云南烟草产业重组发展战略的对策思考，红云红河集团的重组是不断深化重组改革的烟草工业的示范，其在重组过程中遇到的问题可能成为其他烟草企业重组的借鉴和参考。

关键字：云南烟草；重组；SWOT分析

Abstract:Corporate restructuring is accompanied by the emergence and development of enterprises and the development of a behavior，Reorganization is to be configured by the enterprise funds, assets, technology, management and other factors，To achieve the optimal combination of enterprise resource elements. Obtain strategic opportunities to develop synergies and improve management efficiency, in order to maintain a competitive advantage.The face of opportunities and challenges after China's WTO accession, Tobacco companies, the potential crisis is beginning to emerge, the tobacco industry for large-scale restructuring and organizational restructuring. Conform to the development of China's tobacco industry's specific goal is to deepen reform, promote the restructuring, to the joint and common development "to achieve the rational distribution of the tobacco industry, scale of operation. Tobacco continued integration of advantageous resources continue to focus on. The restructuring of the tobacco companies is the focus of the current tobacco industry.   SWOT analysis based on the consider this article Hongyun Honghe Group's restructuring advantages, weaknesses, opportunities, threats in four areas for analysis, come to the development strategy of the tobacco industry restructuring Countermeasures. Hongyun Honghe Group's reorganization of the exemplary role of the tobacco industry is constantly deepening perestroika; Hongyun Honghe problems encountered in the restructuring process will provide reference to the reorganization of the other tobacco companies.

Keywords: Tobacco; restructuring; SWOT analysis; Strategic Analysis