摘要:随着我国旅游经济的发展,少数民族地区旅游逐渐成为一个热点，但如何使景区旅游拥有核心竞争力是当前很多景区面临的难题。本文通过SWOT分析法研究普者黑景区自身及其外部的优势、劣势、机遇与挑战，希望能针对普者黑景区的发展，提出一些可行的战略建议，使景区发展逐步完善，以适应市场需求，提高景区竞争力与可持续发展能力，为景区当地创造更多的经济价值，同时为少数民族地区旅游景区的发展研究提供一些参考。

关键字：SWOT分析法；现状；对策；发展

Abstract:With the development of China’s economy, people’s living standards improve, tourism has become the preferred plan of many holidays, tourism, and therefore a certain degree of development. Minority areas tourism is becoming a hot spot, minority areas tour scenic spot by step perfect, but now there must be inadequacies. Though a SWOT analysis to study a number of factors Puzhehei scenic own its external advantages, weakness, opportunities and challenges, hope to analyze the development status of the Puzhehei scenic possible strategic advice, scenic development gradually improved to meet market demand, improve the scenic competitiveness and sustainable development capacity, and create more economic value to the development strategy of the tourist attractions of the ethnic minority areas complement the scenic local.

Keywords: SWOT Analysis; Present Situation; Countermeasure; Development

本文主要运用SWOT分析法对普者黑的发展进行分析。文章分别分析普者黑景区发展的优势、劣势、机遇、挑战，根据其存在的不足提出加强基础设施建设；增加景区综合吸引力；加大景区宣传力度；包装景区旅游产品，引进高素质服务人员的对策，从而促进景区发展。招商引资、人才缺乏、产品缺乏新意都是各个景区普遍存在的一些问题，本文仅想从普者黑自身的问题影射告诉其他少数民族景区的管理者要根据景区的发展现状结合景区自身因地制宜的找出解决景区所存在问题的方案，把握景区自身所处的内外部环境，更好的促进景区的发展、完善，提高景区经济收入。