[摘要]随着信息技术的飞速发展，方便，快捷，无时间地域限制的网络购物正日益成为越来越多人采用的购物方式。网络购物是新兴的网络市场的产物，它不仅给消费者带来实实在在的利益好处，还也给制造商，经销商带来新的商机，带来大量税收和就业机会。但是现阶段，由于网络购物市场的监管制度不完善，诚信机制不健全等原因，导致了诸如网络诈骗、消费陷阱、过度消费、诚信缺失等一系列问题。本文从网购模式的概念和现象入手，分析了当前网购模式中存在的相关问题，并提出相应的对策建议。相信随着现代信息化时代的迅速发展，电子商务的发展，监督机制的进步，网购模式将逐步完善，为我国经济社会发展做出积极贡献。

[关键词]     网购模式   社会生活  影响

[Abstract] With the rapid development of information technology, convenient, fast, no time to geographical restrictions, online shopping is increasingly becoming more and more people shopping. Online shopping is the product of the emerging Internet market, which not only bring tangible benefits to the consumer benefits, but also to manufacturers and distributors to bring new opportunities to bring a lot of tax revenue and employment opportunities. But at this stage, the online shopping market regulatory system is imperfect, the integrity of the mechanism is not perfect and other reasons, led to a series of questions, such as Internet fraud, consumer traps, over-consumption, and lack credibility. This article from the concept and phenomenon of online shopping patterns, analyzes the issues related to online shopping mode, and put forward corresponding countermeasures and suggestions. I believe that to make a positive contribution to the rapid spread of modern information era, the development of e-commerce, the progress of the supervision mechanism, online shopping mode will gradually improve the economic and social development.

[Key words]    online-shopping-mode    civil life    influence