摘要：微电影来源于大众之中，它的发展受到了众多人士的普遍关注。微电影早先是没有商业性质的，随着后来不断地丰富发展，它的时间逐渐变长了--由原本的十几分钟变为了几十分钟，成本也变大了，内容越来越丰富--更有看点了，形式上也分出了广告类、电影类等等的品种。它拥有了自己的发布会，变得和传统电影差不多了…微电影的出现是符合时代潮流的，因为它比电影更有优势—长度适中，没有时间、地点限制，观看全免费，而且相对于硬性广告来说它更容易被受众接受，在宣传自身的同时又兼顾笼络人心，可谓是一举两得。但是，正是因为它的商业性质，导致个别微电影的概念完全扭曲，变成了“挂羊头卖狗肉”，而且由于没有一个有效的监管机制，有些微电影已经走向了恶俗的深谷之中。因此，客观的看待微电影本身，支持高尚、有内涵的微电影，坚决抵制恶俗微电影，是当下媒体爱好者以及一般受众所必须学会的基本素养，大众不能盲目的跟风，应分析透彻，看清它的潜在价值，从而促进自身的发展。

关键词：微电影 ； 现状 ；发展；

Abstract：The micro film comes from among the public, the development of it by many members of universal attention The movie is no commercial earlier, along later developing, we find that it's time gradually get longer, more than 10 minutes into the original by the dozens of minutes, cost also become more, increasingly rich content, more attraction, form also identified the advertising, film type, and so on in the variety, and then, it had its own conference, become and traditional film about... The movie is accord with the emergence of the trend of The Times, because it has more advantages than a movie-will not be too long, have no time, place limits, need not spend money, and relative to mandatory advertising it more easily to be audience accept, in its own brand publicity and "buy" the heart, it is kill two birds with one stone. But, precisely because its commercial properties, leading to the concept of individual micro movie completely distorted, and turned into "hang sheep head sell vinegar", and because the absence of an effective supervision mechanism, have a bit movie has to celebrating the clough. We should, therefore, the objective to look at it, we can not blindly follow suit, should be analyzed thoroughly, see the potential value of it, so as to promote the development of our own.

Key words：The movie; The present situation; Development;