摘要：随着社会的不断发展，城市生活的节奏不断加快，人们压力大，因此精神上的寄托便日趋增长，娱乐节目顺理成章的成为了人们精神上的放松工具，舒缓压力，释放活力的重要法宝。本文以FM101.1江苏交广网的娱乐节目成杰思的《男生宿舍》为研究对象，运用内容分析法的方法，从《男生宿舍》的策划意识、该节目的品牌意识、受众群的心理以及车载平台的传播方式，分析这类节目的审美性和艺术性的优势等各方面进行了分析，从而在美娱乐节目中找到艺术与市场结合的最佳模式。并提出了是一个完美的娱乐节目可以塑造一个主持人，还是一个优秀的主持人可以驾驭一档毫无亮点的节目这样一个论点。

关键词：《男生宿舍》成杰思 娱乐节目影响力 娱乐节目主持人

Abstract：With the continuous development of society， the accelerating pace of city life， people are stressed， therefore the spiritual sustenance will grow with each passing day， entertainment logical became the spirit of the people to relax， relieve pressure， release the vitality of the important magic weapon. In this paper， in order to broadcast entertainment programs" The male dormitory" as the research object， using content analysis method， from the" The male dormitory" planning consciousness; the show's brand awareness， audience psychology and vehicle platform of communication; analysis of the programs of the aesthetic and artistic aspects of the advantage the analysis， thus in the entertainment found in the art market and combines the best mode. And put forward a perfect entertainment can be a host， or a good moderator can manage a luminescent spot not to show such an argument.

Key words:   <The male dormitory >      Cheng jiesi          entertainment influence     entertainment moderator