Abstract:Globalization makes interactions between people who come from different countries more frequent so that it brings tourism booming. There are a great number of foreign visitors in Lijiang. What’s more, public signs are regarded as “city face” which reflect overall cultural quality, morality and spirit of a tourist area. It is of great importance. However, there are many mistakes in C-E translation of public signs which cause very bad influence on image of a city. This paper has detailed explanation about public signs. It also analyzes C-E translation of public signs in Lijiang tourist area from the perspective of Skopostheorie. In addition, there are also corresponding strategies to correct the translation mistakes in order to reach a better communication purpose and improve the city’s image.

Key words：Skopostheorie; C-E translation of public signs; Lijiang tourist area

Contents

Abstract

中文摘要

Introduction-1

I. Overview of Public Signs-3

A. Definition of Public Signs-3

B. Functions of Public Signs-4

1.-The Informative Function-4

2.-The Restricting Function-5

3.-The Compelling Function-5

C. Characteristics of Public Signs in Tourist Attractions-5

II. Overview of Skopostheorie-7

A. Formation and Development of Skopostheorie-7

B. Three Rules of Skopostheorie-8

C. Examples of Breaking the Three Rules of Skopostheorie in Lijiang Tourist Attraction-9

III. Types of English Translation Mistakes in Lijiang Tourist Attraction-11

A. Spelling Mistakes and Grammatical Mistakes-11

B. Chinglish-13

C. Pseudo-Equivalence-13

Conclusion-15

Bibliography-17

Acknowledgements-19