摘要:随着互联网进入国内并迅速普及，一种新的文学样式也随之崛起，它就是网络文学。网络文学作为一种新兴的文学样式,它以独特的思想内涵挑战着传统文学惟我独尊的霸主地位,显示出巨大的先进性和蓬勃的生命力。与此同时，网络文学以其灵活的写作风格，直白的表达手法和平民立场，与传统文学宣扬注重权威，用具有历史传承性的写作特征和意向塑造经典形成强烈的对比，让普通大众能够在日益沉重的社会氛围内找到一种轻松自由的阅读方式，并且在阅读的过程中不自觉受到有异于传统文学作品中塑造的艺术形象在心理、行为以及精神状态等方面的吸引和影响，尤其是网络文学作品中“主角”的影响。由此，传统文学中宣扬的思想观念受到网络文学前所未有的冲击和挑战。

关键词：网络文学 传统文学 思想 革新 挑战

ABSTRACT:With the advent of the Internet into the domestic and the rapid popularization.,A new kind of literary which named network literature burst in our life. Network literature, as a new literary style,it’s unique connotation challenges the dominance of traditional literary inevitability Shows a great advancement and vigorous vitality.At the same time, network literature insist on flexible writing style, the expression of straightforward and civilian standpoint，However, traditional literature emphasis authority, the historical shape writing features and intention of classic.The two kinds of literatures contrast sharply.let the general public can in the increasingly heavy social atmosphere in find a relaxed and free way of reading, and unconsciously in the process of reading is different from traditional literary works in the shaping of artistic image in such aspects as psychology, behavior and mental state of attraction and influence, especially the influence of the "leading role" in the network literature. Therefore,,the traditional literary ideas propagated by the network literature unprecedented impact and challenges. 

Keywords：Network literature;Traditional literature;Ideology;Innovation;Challenge