摘要

广州市与北京市、上海市为中国三大城市，北京市为中国首都，上海市为中国金融中心之一，而广州市不论政治、经济以及旅游，都略逊于二者。但广州市旅游资源丰富，交通便利，具有很大的旅游开发潜力，然而旅游实力未及北京、上海。因此本文以花都区作为研究对象，对花都区旅游资源开发作出研究。

本文通过介绍花都区社会经济发展状况以及旅游资源概况，对拥有丰富旅游资源和便利交通的花都区开发旅游的意义、条件和市场前景作出了分析。分别从人文景观、自然景观、农业观光、工业旅游四方面提出可行方案，把品牌塑造作为一种策略来打造花都旅游品牌。本文研究方法以实地考察、查阅文献资料以及询问到过花都旅游的人的感受来进行论文研究。

通过整篇论文，表达的一种观点是：要发展旅游，定位是最重要的，准确的定位是发展旅游的第一步也是最重要的一步。而CI系统是发展旅游的一种工具，一个优秀的VI系统可以吸引游人到达花都旅游。与其它旅游城市不同的是，4C 理论应用于旅游，一切从旅游者出发，以服务取胜。

关键词：花都，旅游资源，开发策略，品牌塑造

Abstract

Guangzhou and Beijing,Shanghai are the three big cities of China,Beijing is the capital of China,Shanghai is one of the finance center of China.However,Guangzhou is not as good as Beijing Shanghai in politice,economy and travels.But Guangzhou have rich travel resources,convenient traffic,have huge travel develop potential,but travel strength is not as good as Beijing,Shanghai.So this essay put Huadu as study subject,study Huadu travel resources develop.

The essay through introduce Huadu society economy develop state and travel resource state,analyze why to develop travel,develop condition and the future of Huadu,who have rich travel resource and convenient traffic.Through artifical scenery,natural scenery,agriculture scenery,industry scenery four sides to bring workable plan,put brand to mold as a way to make Huadu travel brand.This essay study method is explore the travel spots,read the date and ask who have been to Huadu to finish this essay.

Through this essay,one point to say:to develop travel,position is the most important,accurate position is the first step and the most important step for develop travel.CI system is a tool for develop travel,an excellence VI system can attract people to go to Huadu.Difference between other travel cities,4C method use in travel,all through travel people,through service to win.

Keywords:Huadu,travel resource,develop ploy,brand mold