摘要：近年来，网上购物和网络活动成了人类习惯的一部分，目前我国网店的发展中以淘宝、拍拍所占比例较高，网店发展给人们带来便利的同时，自身的发展也存在一些问题与障碍。本文首先概况了电子商务的涵义、优劣特点以及电子商务的发展前景与运营模式。在此基础上介绍了网店的发展，主要是我国网上店铺的发展现状，网店运营的优劣势分析，淘宝网店运营情况。以only品牌为例，对网络旗舰店进行简要分析，在此基础上给出网店有效运营的重要建议，主要包括充分运用店铺推广方法，全面推广产品；重视消费者，加强对老顾客的维护；全面分析运营中的细节。

关键词: 策略，网店，运营模式

Abstract：The development of our online shop in Taobao, pat a high proportion of shop development to bring convenience, our own development, there are some problems and obstacles. We describe E-commerce meaning, the prospects for the development and operation mode of the pros and cons of the characteristics and e-commerce in the first part. The second part describes the development of the shop, including shop defined in the current development of China's online store, the advantages and disadvantages of the shop operations, the operations of the Taobao shop. The third section describes the operations of the shop, core shop operations, the basis of a brief analysis of key indicators. The fourth part only brand, for example, select one of the brand's flagship store, a brief analysis of the case shop page construction, product title expressed the situation, planning of activities. Effective operation of shop recommendations in Part V, including to make full use of shop ways to promote the general promotion of the product.

Key Words: Strategy，Network Shop，Operating Model

本文在第一部分分析了电子商务的涵义、优劣特点以及电子商务的发展前景与运营模式。第二部分介绍了网店的发展，主要包括网店的界定，我国网上店铺的发展现状，网店运营的优劣势分析，淘宝网店运营情况。第三部分介绍了网店的运营，对网店运营的核心、基础与重点指标进行了简要分析。第四部分以only品牌为例，选取其中一家品牌旗舰店进行简要分析，分析了案例网店的店铺页面建设情况，产品标题表述情况，活动的策划等。在第五部分介绍了网店有效运营的重要建议，主要包括充分运用店铺推广方法，全面推广产品；重视消费者，加强对老顾客的维护；全面分析运营中的细节。