Advertising plays an increasingly significant role in modern ...
The violation of the CP will result in ambiguity or produce a...
Therefore, advertisers rack their brains to the pursuit of ne...
The frequent use of rhetoric devices is an important characte...
英语广告中有四种双关语,分别是谐音双关、语...
如同其他情景喜剧一般,《老友记》综合运用多...
Since the use of puns can bring the rhetorical effect of humo...
In order to do an analysis of these different skills, to find...
With the guidance of Skopostheorie, this dissertation had dee...
The controversy of translatability and untranslatability, bot...
Therefore, based on Relevance Theory by Sperber and Wilson, t...