内容简介

海蒂·格兰特·霍尔沃森和托瑞·希金斯的著作《聚焦》由两部分构成，第一部分为促进聚焦与预防聚焦，第二部分为激励匹配度。在第一部分中，作者基于调节聚焦理论，分析了处于促进聚焦和预防聚焦两种不同状态下的人对于输赢、工作、孩子、爱情等生活方面的行为倾向，权衡得失以及指出相应需要改进方面，同时附加心理学、文化等方面的研究。本次翻译实践节选书中第一部分的第七章和第八章《聚焦世界》、《确定和改变聚焦》进行翻译。

第七章为聚焦世界，内容涉及管理事务的正确方式、谁投票？、权利的危险、我们对抗他们，或我对抗你？、为什么物以类聚，人以群分？、对和谐相处的挑战、当你对于团体的信仰被否定时会发生什么？和总结八个部分。

在第七章具体的章节中，作者首先以设问的方式展开全文，接着以大量的例子，例如美国政治、美国移民、种族问题、文化差异，详细的阐述了主导动机聚焦是如何影响个人行为倾向和社会问题，使得结构清晰连贯，内容通俗易懂。同时，作者还引用了洛杉矶时报的报道和伊利亚胡·斯通的言论，使得文章内容更加丰富。

第八章为确定和改变聚焦，节选章节内容主要涉及确定聚焦的线索、改变聚焦，至少是暂时的和如果我这样做，会发生什么？三个部分。

在第八章具体文章中，作者阐述了确定他人聚焦的好处、泄露受众主导动机聚焦的客观线索、主观线索、谚语线索、个人价值观线索，以及如何改变他人的聚焦。同第七章一样，作者使用了实验和大量的例子以佐证其所言非虚，详细的阐述了如何去确定他人的聚焦以及改变方法。

INTRODUCTION

The masterpiece Focus written by Heidi Grant Halvorson and E. Tory Higgins consisted of two parts. Part one is Promotion and Prevention and Part two is Motivational Fit. In Part One the author analyzes the behavior tendency of two different people, that is, the promotion focused and the prevention focused in the perspectives of winning or losing, occupation, children, love and so on, weighing the gain and loss and indicating the aspects that need to be improved on the strength of The Regulatory Focus Theory. In this book, two chapters from Part One were chosen to be translated, i.e., Chapter Seven Focus on our world and Chapter Eight Identifying and Changing Focus.

Chapter seven Focus on our world is made up of eight aspects: The Right Way to Run Things, Who votes? The Perils of Power, Us versus Them, or Me versus You? Why Birds of a Feather Flock Together, The Challenge to All Get Along, What Happens When Your Beliefs About a Group Are Disconfirmed? and Conclusion.

In chapter seven, the author starts from rhetoric questions, then uses many examples, such as American politics, American immigrant, Racial problems and culture differences, to show how dominant motivational focus affect individual’s behavior tendency and social issues. This process offers a clear and consecutive construction and makes the content easy to understand. In the meantime, the author cited some report from Los Angeles times and a speech of Eliyahu Stern, which provides a more plentiful article.

Chapter eight Identifying and Changing Focus mainly includes three aspects: Clues of Identifying Focus, Changing Focus, at Least Temporarily and What Will Happen If I Do This?

In chapter eight, the author sets forth the benefit of identifying other people’s motivational focus, objective clues, subjective clues, proverbs’ clues, individual’s values that reveal audiences’ dominant motivational focus, and how to change other people’s focus. The same as chapter seven, the author also uses a lot of examples to testify what she had said and states how to identify and change other people’s focus in detail.