摘要:保险业作为我国的金融业三大支柱之一，地位是不可忽视的。网络保险顺应时代的发展而诞生，各家保险公司进军营销策略的网络化方向。

　　　伴随着网络的普及，网络保险的巨大潜力将被逐渐的开发出来，此时处于摸索阶段的网络保险营销的营销思路、方式等各方面需要在不断的磨练中更加的完善，网络营销的创新理念、创新思路的提出，更会影响到这一行业的发展。

　　　本课题提出了对比其他发达国家的基础上，对我国的网络保险营销的策略中的优势，劣势，运营模式，等等进行思考改进，同时面对目前的全球的经济状况，我国的保险业在保证其旧模式下的运营能力下，更要在新模式的改进下，积极应对网络保险带来的优势，以及在改进过程中遇到的种种难题，力求在蓬勃发展的网络保险业中寻求适合中国发展的道路。

[关键词]：保险营销；网络保险；新模式

ABSTRACT:The insurance industry, as our country's financial industry one of the three pillars, status can not be ignored. Network of insurance and comply with the development of the birth of time, individual insurance companies to enter the marketing strategy of network-based direction.

　　　Along with the popularization of networks, network security will be enormous potential gradually developed, at this point in the exploration phase of the network marketing insurance marketing ideas, ways and other areas required at constant temper more perfect, network marketing innovation concepts, innovative ideas put forward will have a greater impact in this industry.

　　　This matter and made a comparison of other developed countries on the basis of our country's network of insurance marketing strategy of the strengths, weaknesses, operating mode, and so on to consider to improve themselves in the online insurance industry to seek suitable for China's development road.

[Key words]：Insurance marketing; Online insurance; New model