摘要：企业的营销策略日新月异，传统的广告宣传、邮件、博客、宣传单派发、传真等已不能满足企业需求。所以企业在传统的宣传手法中更应加大力度，每一方面做到位，推广自身业务。另一方面，建立属于自身的个人网站的现象越来越普遍。在网络上人人平等，通过网站展示企业风采、传播企业文化、树立企业形象，发展国际化业务。利用特色吸引顾客对产品的兴趣。而且通过网站介绍企业的基本情况，直接看到产品的照片、种类或服务类型。宣传的产品和服务的优势，使顾客不需要实地考察，就可以知道企业更多的存在情况。同时，利用网络测试企业的定位与想法，确立企业发展的方向。企业更需要注意网站的开发、优化，与时俱进，融入新元素，推广自身的业务。

关键词: 宣传，网站，产品，推广业务

Abstract：Rapid corporate marketing strategy, traditional advertising, mail, blog, leaflets distributed, fax, etc. can no longer meet business needs. Enterprises in the traditional promotional practices should intensify every aspect done to promote their own business. The other hand, the increasingly common phenomenon own personal website. Equality on the network show business style, through the website and spread the corporate culture, corporate image, developing international business. Features to attract customer interest in the product. And through the site introduced the basic situation of enterprises, see photos of the product type or service type. Advantage of the advertised product and services, so that customers do not need to field trips, can companies more presence. At the same time, the use of the network testing business location and the idea to establish the direction of the enterprise development. Companies need to pay attention to site development, optimization, with the times, the incorporation of new elements to promote their own business.

Key Words：publicity, website, products, promote their business

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