摘要:供应链金融服务作为一种创新的金融服务模式，不仅改善了供应链中的资金流，而且整合了供应链中的物流、资金流、商流、信息流等多种资源，打破了传统的金融企业与企业之间信息不对称的状况，使得企业供应链与供应链之间的竞争更为公平合理，也为金融机构拓宽了业务渠道，形成了供应商、物流商、采购商、金融机构等“多方共赢”的新局面。通过对供应链金融服务的背景和现状析研究，针对深圳骏海威供应链管理有限公司的优势、劣势、机遇和威胁设计出骏海威供应链金融服务的推广方案，让中国更多中小型企业接受创新的金融服务模式，渡过企业资金的困难时期。

关键词：骏海威，供应链金融，推广方案

Abstract:Supply chain finance service as an innovative financial service mode, not only to improve the supply chain in the capital flow, and the integration of the supply chain logistics, capital flow, business flow, information flow and other resources, to break the traditional bank-enterprise information asymmetry between the state, the enterprise supply chain and the supply chain competition a more fair and reasonable, but also for the financial institutions to expand the business channels, formed a supplier, logistics, procurement, financial institutions such as the "win-win " in the new period. Through the supply chain financial services background and current situation of the study in Shenzhen, Haiwei Supply Chain Management Limited advantages, disadvantages, opportunities and threats designed Chun Haiwei supply chain financial services promotion programme, so that China's large number of small and medium enterprises accept innovative financial service mode of enterprise funds, through a difficult period.

Key Word：Toptrans Group, Supply Chain Finance, Promotion plan

　　　随着国际贸易中买卖双方合作关系变化，商品相对于购买力过剩，市场竞争日益激烈，除产品质量、价格和服务等传统的竞争手段外，企业进行竞争的手段转变为供应链金融的竞争，想要在未来的市场中不被淘汰，则必须要提升整个供应链的附加值，所以金融供应链服务将会是中国中小企业中不可缺少的一个行业。中国作为全球最具潜力、增长最迅猛的采购市场吸引了越来越多的跨国公司，供应链金融服务的广泛运用也已经是必然趋势。

骏海威供应链管理有限公司基于国际国内复杂的经济环境应运而生，立足供应链，通过商流、物流、信息流及资金流，四流于一体的运营模式，提供客户直接、专业、高效的一站式金融服务。但是，要成为供应链金融企业的领导者，占据更大的市场份额，还需要加大营销推广，让企业成为中国大部分中小企业的合作伙伴，解决中小企业资金的同时让自己在供应链金融服务中站稳脚跟。