摘要：云南省一直以来都有“植物王国”的美称，拥有16000种高等植物，其中可供观赏的奇花异卉、美叶良木近2500多种,是中国花卉的第一大省。云南省委、省政府都高度重视花卉产业的发展，把花卉产业的发展作为创建绿色经济强省的一个重要内容，并且给予了大力扶持。就目前发展状况来看云南花卉产业的发展模式稍显落后。众所周知在互联网高度发达的时代背景下，电子商务在很多行业中的应用已经较为成熟，比如服装业、家居用品业，但花卉行业对于电子商务的应用还尚且处于初级阶段，存在着一些技术或者人才等等方面的阻碍因素，这将会在很大程度上影响到花卉产业应用电子商务的进程。云南省的花卉产业同样也尚且处于电子商务应用的盲区，近几年虽然有所发展但远远没有充分利用这一媒介所能带来的各种优势，这其中存在着多方面的因素。本文通过对云南花卉产业的现状分析，结合电子商务运作的特殊模式，有针对性地发现问题，并在此基础上试图探讨一些解决的方案，希望可以对云南省花卉产业运用电子商务给出几点切实可行的、有效的、具有指导性的建议，以促进电子商务在云南花卉产业中的应用，使得花卉这一地理优势产业可以通过这一媒介有更好更快的发展和更广阔的前景，也使其可以为云南省的经济发展做出更多的贡献。

关键词：花卉产业 电子商务 问题 对策 

Abstract:Yunnan province has long been known as the "Kingdom of plants". It has 16000 kinds of rare flowers and grasses, and nearly 2500 kinds of trees. It is the China's No.1 province in flowers production. Both the Yunnan provincial Party committee and government have attached great importance to the development of flowers industry, put it as an important content in building a strong province of green economy, meanwhile they gave strong support to it. The current development situation of Yunnan flower industry indicates that it’s development model slightly fall behind. As everyone knows owing to high development of internet, E-commerce has been used maturely in many professions, such as clothing, home furnishings and so on. But in flower industry E-commerce still at a primary stage, there exist some technology or personnel or other obstacle factors that to some extent largely affect the application process of E-commerce in flower industry. Yunnan province has the same circumstance, during the past few years, although it has developed somewhat, not make full use of various advantages brought by this medium. Many sided factors account for this phenomenon. This article make brief analysis on present situation of Yunnan flower industry, combined with special operation mode of electronic commerce, try to find some problems that need to be solved, then explore corresponding solutions, hope can give some feasible, effective, instructive suggestions about using E- commerce in the flower industry of Yunnan province, so that to promote the development of Yunnan flower industry. Through E-commerce this medium, Yunnan flower industry which once is the geographic advantage industry will have better future and more broad prospects, further more, will contribute more to Yunnan province's economic. 

Keywords:  Flower Industry; E-commerce; problems; suggestions