摘要：动漫产业是当代发展最为迅速的、拥有庞大市场潜力的朝阳行业，经济全球化的大环境更是为我国动漫产品走向国际市场赢得了难得的机遇。虽然广州动漫在全国动漫产业中处于领先位置，但与美、日、韩等动漫大国相比，还存在较大差距，产品出口还存在一定的不足，出口竞争力薄弱。本文主要基于SWOT模式对广州动漫产品的出口优势、劣势及出口机遇与挑战的分析，对广州的贸易逆差严重问题从政府与企业两个主体提出解决方案。

关键词：广州动漫产品，出口竞争力，SWOT模型

Abstract：The animation industry is the fastest growing sunrise industry in contemporary, has a huge potential market .Economic globalization, the environment has won a rare opportunity for China's animation products to the international market. Although Guangzhou cartoon in a leading position in the animation industry in China, but with America, Japan, Korea and other big countries, there is also a large gap, Export products is insufficient.

　　　The paper mainly based on the SWOT model to analysis export advantages, disadvantages and export opportunities and challenges of Guangzhou's animation industry. And the paper tries to propose solution for Guangzhou's trade deficit from the government and enterprise two main bodies.

Key Words：Guangzhou's animation enterprise, export, SWOT

　　　在出口竞争力薄弱，贸易逆差较大的广州。要增强广州动漫产品的出口竞争力，就必须重视通过业界和政府的共同努力，发挥广州动漫的优势，并且针对其存在的问题采取措施，抓住机遇，迎接挑战，帮助广州动漫走出国门，迈向世界！而我也相信，广州动漫通过克服种种困难和不足后，将会迎来贸易出口的一个春天，在世界动漫贸易格局中占据越来越重要的位置！