摘要：我国是世界上的陶瓷生产大国，陶瓷产量位居世界第一。佛山陶瓷历史悠久，享誉国内外，早在20世纪90年代就成为中国主要的陶瓷出口产地之一。本文根据佛山陶瓷产业的特点,首先阐述了佛山陶瓷业出口的现状，接着分析了佛山陶瓷业出口存在的问题。根据出口现状和存在的问题，运用了波特钻石模型中六大因素来重点分析佛山陶瓷业的出口竞争力。最后，提出提高佛山陶瓷业出口的对策建议，旨在增强佛山陶瓷业出口竞争优势，加快佛山的经济发展。

关键词:陶瓷业，出口竞争力，钻石模型，佛山

Abstract：China is a great power producing ceramic with the NO.1 ceramic production in the globe. Having enjoying a worldwide reputation, the ceramics in Foshan has captured a long history. In the early of 1990s, Foshan has became one of the main origins for exporting ceramic. The illustrated followings are introducing the current exporting status as well as the problems of Foshan's ceramics via analysing its characteristics. Concerning the status and problems, Michael Porter Diamon Model will be applied to emphasize the exporting competitiveness of ceramics in Foshan. At the end of the passage, aiming to strengthen the exporting competitiveness as to speed up the economic development of Foshan, some suggestions or solutions about how to deal with the exporting of ceramic far more better are putting forward.

Key words: Ceramics, Exporting Competitiveness, Michael Porter Diamon Model, Foshan

随着国内市场与国际市场竞争形势日趋激烈，佛山陶瓷业所面临的压力空前具大。佛山陶瓷企业只有不断的改进生产技术，优化产业结构，进行产业升级，强化自主创新能力，培养专业型人才，增强国际竞争力，提高品牌附加值，扩大市场占有率，才能提高国际知名度与影响力，从而延续佛山陶瓷自古以来的光辉形象，保持行业中的领头羊地位。而陶瓷产业作为典型的资源消耗型、环境污染型产业，发展循环经济是破解资源、环境约束的有效途径和必然出路，也是走新型工业化路子的内在要求。只有发展循环经济，佛山陶瓷发展才能良性循环，持续和谐发展；才能缩小差距、扬长避短，在新世纪实现世界陶瓷强国之梦。