摘要:随着全球化下信息技术的不断发展与更新，经济发展水平的不断提高，信息技术与商业领域的结合不断创新出全新的商业模式并时刻改变这整个商业社会。电子商务逐渐成为企业跟进商业脚步与寻求全新突破的重要途径。21世纪以来，中国的互联网产业得到了长足的发展，并取得了巨大成功，涌现出的一大批优秀的互联网企业改变着我们的生活，并在不同领域以不同程度冲击着传统行业。长三角地区作为中国经济的核心区域，传统企业利用电子商务结合自身情况提升其核心竞争力已经成为其实现产业升级与转型的必由之路。本文将结合长三角地区的区位特点，该区企业类型的发展现状、行业趋势、优劣势比较等相关问题，探索传统企业合理运用电子商务提升企业核心竞争力的路径。为长三角企业如何根据自身情况融合电子商务提出有建设性的意见和建议。

关键词：电子商务 长三角 核心竞争力 转型升级 互联网思维

Abstract：With the development and upgrading of Information and Technology, the growth of socioeconomic，the great innovation pattern in IT with business fields gradually takes place in the whole commercial industry. The E-business unceasingly becomes a significant approach for improving enterprise with business and blazing new trials. China’s Internet industry achieves great long strides and huge success in 21st century. Numerous outstanding Internet companies are changing people’s daily life and traditional industries in various areas with different degrees. As a core economy district in China, traditional companies in Yangtze River Delta combine E-commerce with their own advantages to promote core competitiveness in accomplishing the industry upgrading and transformation. Taking the enterprises in Yangtze River Delta as examples, this paper is aim to analysis their geographical advantages, present situation, industry trends and comparison the advantages and disadvantages, thus exploring a pattern for elevating traditional companies’ core competitiveness by the application of E-commerce and proposing instructive advices and suggestions.

Key words: E-commerce Yangtze River Delta  Core Competitiveness Upgrading and transformation  Thinking in the Internet