摘要：服务消费水平的高低是反映居民生活质量的一个重要标志。本文首先说明了南京农村居民服务消费现状，然后分析了影响南京农村居民服务消费的因素，最后提出了增加南京农村居民收入、健全农村社会保障制度、增加服务消费产品供给、转变农村居民服务消费观念、加强农村基础设施建设，改善农村居民的服务消费环境，等建议。

关键词：服务消费   服务消费观念   居民收入水平

Abstract: This paper describes the status of rural residents in Nanjing, and then explains the influence factors analysis of Nanjing rural residents service consumption, service consumption level is an important symbol to reflect the quality of life of the residents, in the future, to increase the income of rural residents in Nanjing, Nanjing and perfect rural social security system, to reduce the service, improve service quality, consumer prices the change of consumption concept, improve the service of Nanjing rural residents consumption regulations, in order to maintain the rights of consumers in rural areas, to improve the service level of consumption of rural residents in Nanjing.

Keywords: Service consumption  Service consumption concept  The income level of residents

　　服务消费水平的高低是反映居民生活质量的一个重要标志。但长期以来人们一直缺乏重视服务消费，服务消费份额低，增长缓慢。目前南京农村居民吃，穿，用等商品需求趋于刚性，扩大服务消费，不仅有利于促进消费水平的提升，刺激新的消费需求增长，也是为了保护服务行业健康发展的关键因素。对南京农村居民服务消费的现状特征、结构发展趋势进行分析，旨在提供不同角度的思考，研究其影响因素，针对存在的问题，提出一些优化措施，让南京农村居民服务消费结构更加合理，服务消费市场体系更加完善。