摘要：近年来，随着经济社会日新月异的发展，农村消费需求的不断提高，农村商品流通体系已经不能满足农民日益增长的物质文化需求。发展农村流通体系，具有重要的现实意义。我国农村流通体系存在的问题：农村流通基础设施严重不足；农村流通主体实力偏弱，形式单一；历史遗留问题复杂；农村流通信息化建设落后；品牌经营意识薄弱。本文在深入调研的基础上提出应从以下方面来发展流通体系，促进我国农村发展：努力改善基础设施，优化发展外部环境；积极发展多元化市场流通主体；加大政府对农村流通体系支持力度；加强农村流通体系信息化建设；推广品牌经营模式。

关键词：流通体系  流通主体  信息化建设

Abstract: In recent years, with rapid economic and social development, the rural consumer demand for improved rural commodity circulation system can not meet the farmers growing material and cultural needs. The development of the rural circulation system, has important practical significance. The problems of the rural circulation system: a serious shortage of infrastructure in rural circulation; rural circulation of the main strength of the weak, form a single; complex historical issues; backward construction of rural circulation information; weak sense of brand management. This article is from the following aspects to the development of the circulation system, the promotion of rural development: efforts to improve infrastructure, optimize the development of the external environment; actively develop diversified market liquidity of the main body; increased government efforts to support the rural circulation system and in-depth research on the basis of; the rural circulation system construction; to promote the brand business model.

Keywords: Circulation system；Circulation of the main；Information construction