摘要：我国是一个农业大国, 农村人口占全国总人口的70%以上,农民消费者占我国消费者的大多数,在社会消费中占有重要地位, 农民消费水平是衡量农村经济发展状况的重要指标。然而由于我国城镇化发展,农村发展起步较晚,但是发展较快,作为一个巨大的消费主体,农村的消费需求逐年以来稳中有升。

关键字：农村消费 ; 消费结构;农村基础设施;扩大农村居民消费;

Abstract：Our country is a large agricultural nation, the rural population accounted for more than 70% of the population, farmers in China most consumers of consumers, in social consumption occupies an important position, rural consumption level is measure rural economic development important index however because of urbanization in our country, the rural development started late, but the fast development, as a huge consumption subject, and the rural consumption demand better progressly since the year by year

Keywords：rural consumption, consumption structure ,agriculture capital construction, Expand rural consumer

　　　农民由于收入水平不高,文化交流、信息传播的限制,以及根深蒂固的传统思想观念的束缚,农村的消费问题一直没有得到很好解决,一定程度上制约着农村经济的发展、农民生活水平的提高,也影响到了我国迅速发展的国民经济。考察农民的消费意识和消费动机,研究农民的消费意识特点,从而在开拓农村市场中针对农民的消费意识制订出相应的政策措施,做到有的放矢,将会大大有利于农村市场的拓展和农民消费能力的提高。