Abstract:As an agricultural country, the problem of "agriculture, rural areas and farmers" has always been a government priority. To achieve the goals of the socialism new rural reconstruction strategy, need the support of economic, political, cultural aspects and cooperation, one of the most basic is the development of the rural financial problems. Has long been known as the "land of fish and rice" in zhenjiang, has a long history, full of classic lasting appeal, zhenjiang under the government's efforts in recent years, rural credit cooperatives, insurance and other financial institutions in rural areas gradually popularization, zhenjiang rural economy gradually took on a new look. The development of rural economy cannot leave the development of the financial, the financial to promote the process of economic development, financial efficiency function key. But due to the weak agricultural quality, mortgage guarantee is cumbersome, informal financial and other factors lead to zhenjiang rural financial efficiency is low.
Firstly combed the history of the rural financial development theory, and status quo of zhenjiang rural finance in recent years were summarized, the problems of zhenjiang rural financial efficiency is put forward, and its causes are analyzed, at last, it puts forward the measures to improve the efficiency of rural finance. To improve the rural credit system, standardize zhenjiang rural informal finance, establish a rural policy-related insurance organization, improve the rural financial market of policy and law, cut into the threshold of the rural financial market, can effectively improve the efficiency of financial.
Key words Financial efficiency;Macroeconomic;Informal financial;Financial ecological;Agricultural Insurance