摘要：近年来，宣城市卫生洁具行业获得了巨大的发展。目前，宣城市有卫浴及配套企业60多家，其中出口企业20家，主要产品有高档淋浴房、浴缸、浴室柜、花洒套装、卫浴配件系列。宣城市卫浴企业在30多个国家拥有固定的销售网络及良好的市场信誉，在国际卫浴市场的地位不断提高，卫浴产品在国际市场上具有一定的影响力，对促进宣城市的贸易规模的扩大和国民经济的增长发挥着重要的作用。但由于宣城市的卫浴行业整体发展水平并不高，存在技术含量低，缺少具有国际影响力的品牌，市场竞争力较弱。为了更好地把握国际经济的脉搏和走向，进一步提升宣城市卫浴出口产品的档次，促进宣城出口贸易发展，本文通过对宣城市卫浴产品出口贸易现状进行分析，具体从卫浴出口行业规模，市场竞争力，主要贸易方向及出口主体三个方面着手，并分析了金融危机对卫浴行业的影响，最后针对卫浴产品的技术，规模，环境，品牌方面的问题，提出可操作性的对策建议。

关键词  卫浴产品；出口贸易；宣城市

Abstract：In recent years, sanitary ware industry obtained great development in xuancheng. Currently, xuancheng has more than 60 sanitary ware companys and related enterprises, including 20 export enterprises, the main products are high-end shower room, bathtub, bathroom cabinet, shower sets, bath accessories and so on. Sanitary ware enterprises in xuancheng have a fixed sales network and good market reputation in more than 30 countries, status in the international sanitary ware market continue to improve. Sanitary ware products in the international market have great influence and play an important role in promoting the expansion of trade scale and growth of national economy of xuancheng. But as a result of overall development level at sanitary ware industry in xuancheng is not high and lack of an internationally influential brand, so market’ competitiveness is very weak. In order to better grasp the pulse of the international economy and to further enhance the grade of the export products of sanitary ware of xuancheng, promoting the development of export trade of xuancheng. Through analysis about the present situation of export trade of sanitary ware products in xuancheng, this article show three aspects (specific exported scale of sanitary ware industry, market competitiveness, the main direction of trade and the export subject ) to explain the financial crisis influence on sanitary ware, bathroom products and technology, scale, environment, the brand problems, and its targeted is to put forward relevant countermeasures and suggestions, it has certain practical significance.

Keywords  Sanitary ware product   Export   Xuancheng