摘要：纺织业是我国重要的传统产业,在我国国民经济和世界贸易中起到了举足轻重的作用。在美国等发达国家,电子商务已经非常普及,越来越多的顾客开始通过因特网去购买商品。商品的国界限制正逐步淡化,整个世界正变为一个统一的大市场。我国纺织品,服装国际贸易要想持久发展,必须适应国际市场发展的趋势,大力发展电子商务。提高企业竞争力,最重要的是电子商务的应用为传统的纺织企业带来崭新的管理理念和运作模式,这一模式能够帮助中国的纺织企业从容面对激烈的市场竞争。 文章主要阐述了电子商务对纺织企业的意义，分析了传统纺织业开展电子商务所存在的问题和存在这些问题的原因，并针对这些问题提出了具体的解决策略。

关键字：电子商务；传统纺织企业；问题；原因；策略

Abstract: Textile industry is China's important traditional industries, in China's national economy and world trade has played a pivotal role. In the United States and other developed countries, electronic commerce is very popular, more and more customers start through the Internet to buy goods. Goods are gradually fade the border restrictions, and the world is into a unified big market. China's textile and clothing international trade to the lasting development, must adapt to the trend of the development of the international market and promoting the development of electronic commerce. Enhance the competitiveness of enterprises, the most important is the application of e-commerce for the traditional textile enterprise to bring the new management concept and operation mode, the model can help China's textile enterprise calm in the face of the fierce market competition. The paper mainly expounds the electronic commerce on the significance of textile enterprises, analyzes the traditional textile industry in developing electronic commerce existing problems and reasons of these problems, and in the light of these problems, advances some concrete solutions.

Key word: electronic commerce; Traditional textile enterprise; Problem; Reason; strategy