摘要： 本论文将通过研究，具体分析我国旅游业电子商务在应用和发展中所面临的问题，通过数据报告和数据模型侧重分析旅游业发展电子商务存在的弊端和威胁。从而提出切实有效的策略扩大旅游电子商务的优势，并缩小差距和弥补不足之处。具有一定的务实性。同时，对我国旅游业电子商务发展的前景进行思考和展望。针对在线旅游营销、在线旅游管理和旅游多渠道分销提出战略性思想，进而探索符合中国国情的旅游电子商务发展之路。

关键词： 旅游业电子商务  数据报告  在线旅游营销  旅游多渠道分销

Abstract: In this thesis by studying the specific analysis of the problems faced by China's tourism industry e-commerce applications and development, focus on the analysis of the drawbacks and threats of tourism development of e-commerce through data reporting and data model. To raised conscientiously and effective strategy to expand the advantage of tourism e-commerce, and to narrow the gap and make up for inadequacies. Has a certain pragmatic. The thinking and outlook on the prospects of tourism e-commerce development in China. Strategic thinking for the online travel marketing, online travel management and tourism multi-channel distribution, and then explore the tourism e-commerce development path in line with national conditions of China.

Keywords: Travel e-commerce; Data Report; Data model; Online Travel Marketing; Multi-channel distribution of tourism