摘要：我国零售业在市场经济的有效引导下，通过连锁经营取得了显人的成绩，随着WTO过渡期的基本结束，我国零售业正迎来新一轮的挑战以及机遇。作为IT连锁业的领军企业，宏图三胞高科技术股份有限公司在连锁经营方面是较为成功的。本文通过观察法、文献研究法、描述性研究法、经验总结法等，对其充满特色的经营策略进行研究，得出了令其成功的即在坚持独创WDM模式的理念下，结合信息化的XP系统的支持，再通过其辐射面极广的营销网络，最终利用自身打造的服务团队，保证产品的生产、仓储、配送以及最终的成功销售。同时本文也通过一些数据的采集与分析，对宏图三胞未来的更一步发展提出建议。

关键词：  连锁企业 零售 经营策略 宏图三胞

Abstract ：China's retail market economy and effective guidance, through the chain who have made significant achievements, with the WTO's basic conclusion of the transition period, China's retail industry is ushering in a new round of challenges and opportunities, as the IT industry's leading chain enterprise, Hi-Tech Technology Co., Ltd. Hongtusanbao Franchisees are quite successful. Through observation, literature study, descriptive study, lessons learned and France, is full of unique business strategies of their study to make a success of that obtained in upholding the concept of original WDM model, the combination of information technology XP system support, and through its radiating wide marketing network,Eventually use to build their own service team to ensure the production, storage, distribution, and ultimately the success of sales. At the same time this also by some of the data collection, more step on the Hongtusanbao future development proposals.

Keywords: chain business corporation; retailers; business strategy;hongtusanbao