摘要：随着我国国民经济稳定快速增长，城乡居民收入水平明显提高，餐饮消费成为拉动全年消费需求稳定增长的重要力量。连锁经营是餐饮业的一种重要形式，随着我国社会经济的发展，特别是随着外资餐饮企业的进入和市场竞争的加剧，必须加强自身餐饮企业的个性发展和对服务质量的追求，本文对餐饮行业的目前状况和发展对策进行了阐述。

关键词： 餐饮业，个性发展，品牌战略，服务质量，连锁经营

Abstract： With the steady and rapid growth of China's national economy, urban-rural income levels were significantly increased food consumption become a driving steady growth in consumer demand throughout the year a major force. Chain management is an important form of food and beverage industry, as China's social and economic development, especially with the entry of foreign food and beverage companies and the market competition intensifies, the need to strengthen their own catering business personality development and the pursuit of quality of service, this article The current state of food and beverage industry and development of countermeasures are described。

Keywords: Catering, personal development, brand strategy, service quality, chain

　　那么什么是餐饮业呢？在我国，根据《国民经济行业分类注释》的定义，餐饮业是指在一定场所，对食物进行烹饪、调制，并出售给顾客主要供现场消费的服务活动。按欧美《标准行业分类法》定义，餐饮业是以盈利为目的的餐饮服务机构。具体的说，餐饮业是指在一定的场所，通过对食品加工处理，经营与之有关的服务、盈利等活动满足顾客饮食需要的一种行业。本文通过对泰州饮食行业的调查研究和一些行业的研究成果的描述，阐述了泰州餐饮业的发展、现状等方面，并总结出泰州餐饮业存在的问题，以期泰州餐饮业能够更好地满足人们的需求。