摘要:珠江三角洲经济区，包括广州、深圳、珠海、佛山、江门、东莞、中山、惠州市和肇庆市，随着经济不断发展，国际贸易日益频繁，在当今国际竞争的时代，要想力争上游，必须坚持中国“走出去”的思想指导，但首先要实行“引进来”，招商引资是珠三角地区乃至我国发展对外贸易的大势所趋，更是提高自主产业竞争力的必要出路。

　　　文章在深入分析广东珠三角地区招商引资的优势与劣势，以及在全球化背景下经济发展的本地化与差异性的基础上，进而剖析了广州、深圳以及珠海招商引资的成功案例，提出了值得其他地区借鉴的经验，以及提升整个珠三角地区招商引资竞争力的建议。

关键词：全球化，珠三角，招商引资，本地化

Abstract:The pearl river delta economic zone, including Guangzhou, Shenzhen, Zhuhai, Foshan, Jiangmen, Dongguan, Zhongshan, Huizhou and Zhaoqing city, along with the economic development, international trade increasingly frequent, in today's international competitive times, to strive to upstream, must insist on China "go out" the thought guidance, but first of all to be a "bringing in", is the pearl river delta region and the investment promotion and capital introduction of the development of foreign trade in China of the trend of the times, but also improve the competitiveness of the industry of independent of the necessary way out.

　　This paper analysis the Pearl river delta region in Guangdong investment promotion and capital introduction of the advantages and disadvantages, and in the context of globalization of economy development localization and difference, and on the basis of analysis and the Guangzhou, Shenzhen and Zhuhai investment promotion of successful cases, is put forward for reference in the other areas experience, and increase the competitiveness of the pearl river delta region investment advice.

Keywords: globalization， the pearl river delta， investment promotion， successful way， localization

招商引资是一项重大的商业举措，需要政府、产业、企业间不间断的交流与实践，除了国内招商环境要营造好外，对外也要做到招商选商，招大选大。实力雄厚的外商能为珠三角地区乃至整个国家带来无限的资本与商机。特别是在经济全球化、金融危机、次贷危机、人民币升值的大环境下，只有打好招商引资这一张牌，通过招商引资来达到贸易顺逆差平衡，增强国家地区的国际竞争力。中国的自主产业才能增强自身竞争力，冲出国门，在国际市场上立足，在世界大的不利环境下，立于不败之地。