摘要:XX工程造价咨询有限公司自2005年成立，开始从事工程造价咨询服务，是独立自主、自负盈亏、积极参与市场竞争的法人单位，企业规模和盈利能力都有了一定的发展，但面临着行业自我约束差，竞争激烈，内部组织结构不合理、业务创新能力不足等问题。为了能在激烈的市场竞争中继续发展壮大，天地公司必须制定切实可行的竞争战略。论文分析了河北天地工程造价咨询有限公司的竞争战略，以迈克尔·波特的竞争战略理论为指导，采用PEST分析、五力分析和SWOT分析方法，得出了天地公司的竞争战略，即集中化竞争战略，并提出了实施集中化竞争战略的保障措施，使企业能够在竞争日益激烈的市场环境中赢得优势，探讨一条企业生存、发展之路。

关键词:工程造价咨询；竞争战略；集中化

Abstract:Hebei Tiandi Engineering Cost Consultation Co.，Ltd. is consulting company limited since 2005 was started in the cost advisory services, is an independent, self-financing, actively participate in market competition corporate units, Although the enterprise size and profit earning capacity have developed greatly, problems still exist such as unreasonable organization structure, out-dated enterpriseculture and insufficient business innovation capability. To make further development in fierce market competition, Tiandi Company must work out a feasible competitive strategy. This thesis put forwards the basic competitive strategy of Tiandi Company, guided by the competitive strategy theory of Michael Porter and by using the PEST analysis, 5-competitive force analysis and SWOT analytical methods: the concentration of competition strategy, and the concentration of competitive strategy of the security measures to enable enterprises to the increasingly competitive market environment and win advantage on a business, the path of development.

Keywords: construction costs;advisory strategy;concentration

　　　本文希望对XX工程造价咨询有限公司进行分析、解剖和评价，对公司的优势、劣势做出判断；结合对公司外部宏观环境的分析，判断公司面临的机会、威胁。从而为公司提出基本竞争战略，制定新的经营措施及改进方案，为公司能在全球经济一体化下的激烈竞争中逐渐做大做强提供有力支持。同时，制定天地公司的竞争战略，对河北省其他工程造价咨询企业参与市场竞争，改革现有经营管理模式，提高竞争能力，培养专业技术力量，建立责任风险具有一定的借鉴意义，对进一步促进河北省工程造价咨询行业优胜劣汰，规范从业人员执业行为，保持行业的健康持续发展也具有一定的指导意义。