摘要:随着电子商务的飞速发展带来了商业领域的一次革命，它不仅使传统的交易方式发生了彻底的改变；同时，网络与经济的紧密结合也推动着市场营销走入了一个崭新的发展阶段——网络营销时代。而在经济迅猛发展的同时，人们也开始越来越重视文化，特别是民族文化的推广与宣传，从而可以讲我国悠久的民族文化一直传承下去。所以，如何带动网络经济与民族文化的同步发展成为了人们争先探索的一个领域。

　　　本文将以新疆民族文化特色为例，结合淘宝网店的自身特点以及传统的网络营销和推广理念，结合民族文化特色营销的新思路，从而制定出一份基于淘宝网店的民族文化营销策划。以达到在民族文化中寻找市场机遇，在市场经济中树立民族文化地位的目标。　

关键字：网店，民族文化，营销，策划

Abstract:With the rapid development of electronic commerce brings the business field of a revolution, it not only makes the traditional trade in the way completely change; At the same time, the network and economic closely also drove the market marketing into a new stage of development, the network marketing era. And in the rapid economic development at the same time, people were beginning to pay more and more attention to culture, especially the national culture promotion and propaganda, and can speak our country's long pass national culture has been. So, how to drive the network economy and national culture synchronous development of became people scrambling to explore the field.

　　　This paper will take the xinjiang nationality culture, for example, combined with the characteristics of taobao shop and the traditional network marketing and promotion concept, combined with the national culture feature of marketing new ideas, so as to develop a taobao shop of national culture based on marketing planning. In order to achieve in the national culture in search for market opportunity, in a market economy set up the national culture of the target position.

Key Words: Shop, National Culture, Marketing, Planning

　　　随着现代经济，尤其是网络经济的快速发展，人们开始越来越关注利用经济带动文化的同步发展。然而，如何使经济带动文化的发展，成为了不少人不断尝试和探索的内容。

　　　本营销策划通过对新疆民族文化产品进行特色营销策划，即围绕民族特色做营销，以民族传统节日为主做促销策划，并有效地将其实施到现实的网店经营中，取得了良好的响应和经济效益，并且在一定程度上促进了新疆民族文化的推广和宣传。由此可见，我们的营销策略是可行有效的。