摘要:互联网的普及及应用距今只有短短十几年时间，但它的飞速发展和强大渗透性已经引发了人类社会的生产模式、生活方式，乃至整个社会结构的深刻变革，推动人类社会进入互联网经济时代。随着互联网经济的发展，基于互联网经济的网络营销应景而生，种类繁多的营销模式开始出现在网络这个虚拟的大舞台。新兴的互联网营销模式直击传统营销模式，越来越激烈的竞争下，企业的取舍到底如何？

    本文对基于互联网经济下的营销模式做了以下研究：首先分析了互联网经济的发展现状；接着利用比较分析和综合分析的方法对互联网经济下营销模式与传统营销模式进行比较分析，总结新模式给传统营销带来的冲击；最后由苏宁事实营销转型的成功案例引入，对变革后的苏宁进行SWOT分析，利用实证分析法总结营销模式改变的必然性，推理出以后营销模式的发展趋势。

关键字：互联网经济 营销模式 整合

Abstract:The popularization and application of the Internet time only short 10 years ago, but its rapid development has sparked strong permeability and the production mode, life style of human society, and even the entire social structure profound changes, promote the human society entered the era of Internet economy. Along with the development of the Internet economy, based on the economics of the Internet network marketing just born, a wide variety of marketing model began to appear in the network this virtual stage. Emerging Internet marketing model seem to have hit the traditional marketing model, under the increasingly fierce competition, companies choose what?

    In this paper, based on the marketing model under the Internet economy made the following study: first, analysis the current situation of the development of the Internet economy; Then using the method of comparative analysis and comprehensive analysis of the marketing mode of the Internet economy, comparing with the traditional marketing mode analysis, summed up the new pattern to the impact of the traditional marketing; Finally introduced by Suning fact transformation of marketing success stories, suning of change after the SWOT analysis, summarizes the necessity of marketing model change using the empirical analysis reasoning out the development trend of the marketing model in the future.

Keywords   Internet economy  Marketing model  Integrate