摘要：博物馆事业的快速发展极大地丰富了旅游资源，文化旅游的旺盛需求,又给博物馆业带来了新的发展机遇和空间。但我国博物馆旅游仍然面临着产品形式单一、管理经营方式缺乏灵活性和科学化、市场开发手段落后等诸多问题。本文从创意视角下，以南京遗产博物馆为研究对象梳理其旅游的现状及其成因，从旅游者的行为模式方面分析博物馆开发过程中存在的主要问题及其原因，并针对现有开发模式中存在的不足提出创意的对策和建议。

关键词：创意 南京 遗产 博物馆 旅游资源开发

Abstract：Museums have greatly enriched the rapid development of tourism resources, strong demand for cultural tourism , Also brought new opportunities for development and to the museum space. Museum of tourism in our country is still facing a single, in the form of product management how lack of flexibility, market development and scientific backwardness, and many other issues. This article is from the perspective of creative, heritage Museum in Nanjing to study objects through its tourism and its causes, from tourist behavior pattern analysis of the main problems existing in the development of the Museum and its causes and countermeasures against the existing deficiencies in the existing development models and proposals. 

Keywords: creative  Nanjing Heritage Museum  Tourism resource development