摘要:在二十一世纪的今天，许多企业迅速兴起并发展壮大，对于企业来说，人才是核心竞争力。企业是否能在未来持续发展，在市场中立于不败之地主要力量就在于人才。企业人才来源于招聘，企业通过多种招聘渠道聘用优秀人才，但招进来的员工也有不同程度的流失，因为很多企业没有结合企业自身的实际情况，虽然选择了多种不同的招聘渠道，但还是面临着人才流失的问题。本文采用了实证分析方法，介绍了招聘渠道相关概念、优缺点、企业选择招聘渠道的影响因素以及国内外招聘渠道运用的现状，并且通过对AB公司招聘现状的分析，提出了AB公司在招聘渠道选择上存在的问题，对这些问题进行进一步说明，并且为减少企业人才流失提高招聘渠道有效性提供建议。

关键词：招聘 招聘渠道 招聘有效性 人才流失

ABSTRACT:In the 21st century, many enterprises  rapid  development. For enterprises, talent is the core competitiveness. Whether companies can sustainable development in the future, in an impregnable position in the market main strength lies in the talented person. Talent comes from recruitment, enterprise through a variety of recruitment channels to hire talented people, but in the employees also have varying degrees of loss, because many companies don't have combined with the actual situation of enterprise itself, although opted for a variety of recruitment channels, but is still facing a brain drain problem. Adopted empirical analysis methods, this paper introduces the recruitment channels related concept, the advantages and disadvantages to at home and abroad, the factors influencing enterprise choose the recruitment channels, and the present situation of using recruitment channels, and through analyzing the current situation of AB company recruitment, put forward the problems of AB company in terms of choice of recruitment channels, to further clarification of these issues, and to reduce the enterprise brain drain to improve recruitment channel effectiveness to provide advice. 

Keywords: recruitment；recruitment channels；recruitment effectiveness；brain drain

　　　论文介绍了AB公司的主要发展情况，阐述了其在招聘渠道有效性方面的现状，分析了其出现这些问题的主要原因以及提出了相应的解决措施。本论文研究的主要目的在于了解企业招聘中所采用的不同渠道及各自的优缺点；了解企业不同招聘渠道所得到的人才的流失状况；了解不同性质的企业应该如何选择招聘渠道；使大学生能够找到适当的渠道进入企业；根据研究结果，提出建议，为企业降低成本，减少人才流失率进而提高招聘效率提供参考。

　　　本文的主要内容为：第一章为引言，阐述了本文研究的背景、国内外现状、目的以及内容；第二章主要是招聘渠道的有效性分析，阐释了相关概念、招聘渠道各自的优缺点、招聘渠道相关的因素分析。第三章介绍了AB公司的主要概况、组织结构、招聘效果分析。第四章分析了AB公司在招聘渠道有效性存在的问题以及原因。第五章针对AB公司在招聘渠道的认识上出现的问题提出相应的建议。第六章是总结，对前文进行了总结以及对AB公司未来进行展望。