摘要:近年来，旅游产业越来越成为拉动一个地区或区域社会经济全面发展的重要动力之一。而湛江市在旅游快速发展的环境中却没有发挥地理优势,将蕴藏丰富的旅游资源挖掘出来,打造出有地域特色的旅游项目。本文分析了湛江发展滨海国际旅游的背景条件，发展现状及优势,针对其中存在的问题,提出打造湛江市特色滨海旅游品牌和国际旅游城市的思路和想法。并且提出注重旅游资源的开发和保护；增大宣传的力度，打响品牌；加强旅游基础配套设施的建设与完善；并且大力提高旅游管理人员和从业人员的素质以及旅游管理服务质量的意识。

关键词: 湛江市 国际旅游 旅游项目开发 特色滨海旅游

Abstract:In recent years, the tourism industry has increasingly become one of the important driving force for stimulating a region or a regional comprehensive social and economic development .Zhanjiang City in the environment of rapid tourism development but did not play a geographical advantage, rich in tourism resources tapped to create the geographical characteristics of the tourism project. This paper analyzes the background conditions of the development of coastal tourism in Zhanjiang, development status and advantages, for the existing problems, to create the thoughts and ideas of the characteristics of Zhanjiang City, coastal tourism brand and international tourist city. And propose to focus on the development and protection of tourism resources; increase propaganda efforts, started the brand; to strengthen the construction and improvement of tourism infrastructure and supporting facilities; and greatly improve the quality of tourism management and practitioners as well as awareness of service quality of tourism management.

Key words ：Zhanjiang  International Tourism  Tourism projects  Characteristics of coastal tourism

　　湛江旅游尽管存在一些问题，而且品牌效应、资源开发等方面也远远落后于国内外一些知名滨海旅游城市，但是湛江旅游有其自身的、其他滨海城市无法取代的特色。只要不断借鉴国内外国际旅游发展的成功经验，充分发挥本土优势，把湛江打造成为祖国大陆最南端、花园式的国际旅游城市是指日可待的。