Abstract:In recent years, scholars at home and abroad pay more attention to color words. Based on previous research, the writer attempts to make further exploration and study on the analysis of cultural connotation of English and Chinese color words from black, white and red. This thesis firstly introduces color words, cultural connotation and the importance of black, white and red. Then, from two perspectives of positive and negative cultural connotation, this paper analyzes the similarities and differences of cultural connotation of English and Chinese color words from black, white and red. Finally, the causes of differences are discussed from the aspects of cognition, religion and cultures. Though the methods of literature research and descriptive research, the aim of this thesis is to help people have a better understanding of cultural connotation of English and Chinese color words from black, white and red, in order to effectively improve cross-cultural communication.

Key words: Color words; Cultural connotation; Positive connotation; Negative connotation

CONTENTS

Abstract

中文摘要

1. Introduction1

2. Literature Review.2

  2.1 Introduction to Color Words

  2.2 Significance of Black, White and Red

  2.3 Definition and Significance of Cultural Connotation

3. Analysis of Cultural Connotation of English and Chinese Color Words from Black,                             White and Red4

3.1 Cultural Connotation of Black

  3.1.1 Positive Cultural Connotation

3.1.2 Negative Cultural Connotation 

  3.2 Cultural Connotation of White

  3.2.1 Positive Cultural Connotation

3.2.2 Negative Cultural Connotation 

  3.3 Cultural Connotation of Red

  3.3.1 Positive Cultural Connotation

    3.3.2 Negative Cultural Connotation

4. Reasons for the Differences of Cultural Connotation of Black, White and Red9

  4.1 Cognition

  4.2 Religion

  4.3 Cultures

5. Conclusion10

Bibliography.13

Acknowledgements14