Abstract

This paper is mainly based on speech act theory to study English Purcell food advertisement. The speech act theory first proposed by Austen Austen, the speech act when people talk into locutionary act, illocutionary act and perlocutionary act, the illocutionary act is divided into five categories. The development of speech act theory and put forward appropriate actions to implement the speech act, the illocutionary act is divided into five categories, and put forward the theory of indirect speech acts.

In conclusion, this paper attempts to speech acts of Chinese and English food advertisements from a new perspective for exploratory research, and tap the theoretical value of advertising language, to help the public better understand and use of advertising, but also provide a useful reference for the advertising creators.

Key words : Speech act theory; food advertisement; difference

Contents

Abstract

中文摘要

1. Introduction2

2. Literature Review.2

2.1 Austin’s Speech Act Theory2

2.2 Searle’s Speech Act Theory.4

3. Comparison in Chinese and Western Food Advertising.6

3.1 Comparison in Locutionary Act.6

3.1.1 Comparison in Grammar.6

3.1.2 Comparison in Syntactic.7

3.1.3 Comparison in Rhetorical8

3.2 Comparison in Illocutionary Act 9

3.2.1 Comparison in Mentality9

3.2.2 Comparison in Style9

3.2.3 Comparison in Culture10

3.3 Comparison in Perlocutionary Act .10

4.The Reasons for Differences between Chinese and Western Food Advertising.11

4.1 The Geographical Differences of Chinese and Western11

4.2 The Cultural Differences of Chinese and Western.13

5.Conclusion14

5.1 Finding of the Research.14

5.2 Suggestions for Advertisers.15

References16