Abstract:As a universal social and cultural phenomenon, Taboo is reflected in all aspects of social life. As a language variant, Taboo also has its own nationality. Taboo reflects a nation’s history, traditional ideas, customs and etiquette, religion belief, morality, values and social psychological characteristics. The author comparatively analyzes the similarities and differences between Chinese and English Taboos. In this way, it states the cultural connotation of taboos and offers some strategies on avoiding using taboos. This paper aims to helping readers understand the cultural backgrounds of Chinese and English taboos, reduce cultural conflicts and embarrassment in intercultural communication and improve  pragmatic competence of English learners.

Key words: Chinese and English Taboos; comparative analysis; avoiding strategies

CONTENTS

摘要

Abstract

1.Introduction.1

2.Literature Review.2

2.1 Definition of Taboo

2.2 Features of Taboo

2.3 Major Studies at Home and Abroad

3.Similarities Between Chinese and English Taboos..4

  3.1 Fear of Misfortune

  3.2 Avoidance of Vulgarism

  3.3 Concealment of Sex and Sexual Organs

4.Differences between Chinese and English Taboos6

  4.1 Worship and Superstition

      4.1.1 Taboos on Number

      4.1.2 Taboos on Color

  4.2 Cultural Tradition

      4.2.1 Taboos on Naming and Addressing

      4.2.2 Taboos on Privacy

5.Strategies on How to Avoid Using Taboos in Communication..8

  5.1 Using Euphemism

  5.2 Applying Body Language

  5.3 Telling White Lies

6.Conclusion..10

Bibliography.11

Acknowledgements.12