CONTENTS

Abstract

摘要

1. Introduction-1

1.1 Cross-cultural Communication

1.2 The Introduction to Taboo

1.3 Relations Between Cross-cultural Communication and Taboo Customs

2. Comparison of Chinese and Western Taboo Customs-3

2.1 Language Taboo Customs

2.2 Topic Taboo Customs

2.3 Social Contact Taboo Customs

3. The Influence of Taboo Customs on Cross-cultural Communication-5

3.1 Cross-Cultural Communication Mistakes

3.2 Cross-Cultural Communication Barriers

3.3 Cross-Cultural Communication Failures

4. Methods to Avoid the Negative Influence of Taboo Customs-6

4.1 Awareness of Cultural Difference

4.2 The Initiative to Learn about Taboo Customs

4.3 Scenario Simulation

5. Conclusion-8

Bibliography-9

Acknowledgements-10