Abstract

In modern society, with the rapid development of economy and social culture and economic globalization, it is essential for China and the West to conduct a series of commercial activities. Therefore, the design of advertising language is very important. If there was no advertising, there would be not rapid development and prosperity of the market economy. And advertising language is the core content of the advertisement. As the product of social culture, on the one hand, influenced by social factors and constraints, on the other hand it contains and reflects the social culture. Therefore, to understand and master the design of the differences between Chinese and the Western culture on advertising language is particularly important. This paper aims to explore lots of examples of advertising cultural differences between China and the Western advertising language, and lists the factors influencing China and the Western advertising language differences.

    Keywords: China and the West cultural ; advertising language; difference

Contents

Abstract

中文摘要

1Introduction-1

2The Definition of Advertising language and Culture-2

2.1 What is the culture-2

2.2 What is advertising language-2

3Culture Differences between China and the West Advertising Language-3

3.1 English and Chinese vocabulary differences-3

3.2 English and Chinese sentence pattern differences-5

3.3 Differences between English and Chinese advertising language thinking mode-7

3.4 Difference between English and Chinese advertising language philosophy-9

4Cultural Differences in Adverting Language-10

4.1 Different Values-10

4.2 The concept of cultural difference-11

4.3 Different Customs-13

5Conclusion-15

References-16