Contents

Abstract

中文摘要

1. Introduction.1

  1.1 Background of the Study1  

  1.2 Previous Studies on Puns..1

2. An Overview of Speech Act Theory.3

  2.1 The Tripartite Division of Speech Act Theory3 

  2.2 Summary7

3.An Overview of Puns.7 

  3.1 Definition of Puns.7 

  3.2 Classification of Puns..8  

  3.3 Functions of Puns in Advertising12

4.Analysis of Puns in English Advertisements..14

  4.1 Puns in Ads with Illocutionary Act of Asserting14

  4.2 Puns in Ads with Illocutionary Act of Promising..16

  4.3 Puns in Ads with Illocutionary Act of Advising and Requesting17

  4.4 Puns in Ads with Illocutionary Act of Praising19

5.Conclusion20

References23