中文摘要：21世纪，随着经济全球化的进一步发展，企业文化的竞争是企业之间竞争的核心。中国GDP的快速增长，更多的外国企业在中国投入了大量的投资。他们正试图抓住巨大的商机。因此，人力资源正是他们所需要的。

中国，有着巨大的劳动力，进入了全面建设小康社会。中国工人的收入、幸福感和归属感比以往任何时候都要高。但人才流失是零售业特别突出的问题，因为它单调乏味的工作性质。因此，员工文化是跨国企业迅速打进中国当地市场的一个重要因素。

迪卡侬运动有限公司正在中国一二线城市迅速扩张，招兵买马。本文通过企业文化理论为指导，从迪卡侬员工文化中得到启发，主要介绍了员工招聘、培训、团队建设、员工的发展前景，员工福利。提出企业若想留住人才，需从精神文化、物质文化、制度文化等方面构建员工文化体系，从而构筑富有活力的企业文化，提升企业的核心竞争力，实现企业的可持续发展。

关键字：激情  自主权  归属感  幸福感

Contents

Acknowledgments

Abstract

中文摘要

I-Introduction-10

II-Prerequisite of Employee Culture: Passion Based Employee Recruitment-12

2.1-Recruitment principles-12

2.2-Recruitment targets-13

2.3-Recruitment channels-13

2.4-Interview processes-14

III-Priority of Employee Culture: Autonomy Based On Job Training-16

3.1-Pre-serving Training.-16

3.1.1-Security Training-16

3.1.2-Apprenticeship Training-17

3.1.3-E-learning-17

3.2-Major Sales Courses-18

3.2.1-Basic Management of Shelves Training—SL1-18

3.2.2-Product Knowledge Training—VLG-18

3.2.3-How to Welcome Customers—MAC-18

3.2.4-Effective Sales Training--EVE-18

3.2.5-Corporate Values Training--VV1-19

3.2.6-Instructor Certification Training--AAF-19

3.3-Other Training Courses-19

IV-Hope of Employee Culture: Belongingness Based Development and Promotion-20

4.1-Verticle development within the Sales-21

4.1.1-How to be promoted to a department manager?-21

4.1.2-How to be promoted to a store manager?-22

4.1.3-How to be promoted to a district manager?-22

4.2-Horizontal development within Decathlon-22

V-Rewards of Employee Culture: Happiness based Employee Benefits-23

5.1-Monthly bonus.-23

5.2-Sports allowance.-24

5.3-Shareholder-24

5.4-Group activities.-24

5.5-Extra benefits.-25

VI-Conclusion-26

Reference-27