中文摘要：基于跨境电商迅速发展的大前提下，笔者尝试论述广东外贸企业所面临的机遇和挑战。通过专家学者的调查和研究，广东外贸企业面临着承载平台少、物流效率低下、监管缺失和相关专业人才的匮乏等等新的挑战。在此基础上，本文想通过研究分析并研读相关著作，对一间企业进行调查采访，结合企业的现实情况，给广东外贸企业发展跨境电商一些可行有效的建议，例如整合供应链、提高产品竞争力、提高物流效率等等。帮助其克服困难迎来新的发展机会。

关键词：跨境电商；广东外贸企业；机遇与挑战

Contents

Acknowledgments

Abstract

中文摘要

1.Introduction.1

1.1 Background of the Research 1

1.1.1The Current Situation of Foreign Trade in Guangdong1

1.1.2  The Current Situation of Foreign Trade Enterprises Guangdong 1

1.1.3 The Present Situation of Cross Border E-Commerce2

1.2 The Purpose of the Study  3

1.3 Structure of the Thesis .4

2. Literature Review .6

2.1 The Challenges faced by foreign trade enterprises in Guangdong Under the Background of Cross Border E-commerce 6

2.2 The Opportunities faced by foreign trade enterprises in Guangdong Under the Background of Cross Border E-commerce 7

3. Method  9

3.1 The advantages of a research method.9

3.2 Background and Participants. 9

3.3 Interview.10

3.4 Questions.10

3.5 Procedure  10

4. Results and Discussion11

4.1 Results of the Interview . 11

4.1.1 The Interview with Manager .11

4.1.2 The Interview with Staff  11

4.2 Research Findings and Revelations .12

4.2.1  Profits12

4.2.2Products and Marketing13

4.2.3Logistics14

4.2.4Professional talents.15

4.3 Research Limitations .16

5. Conclusion .17

References 18