Abstract: The paper aims at studying the application of metaphor on business English writing, guiding that business personnel use metaphors in business writing skillfully, improving business communication skills, and conveying information and the desired business objective accurately and effectively. Besides, teachers may also learn that pay more attention on cultivating students’ awareness of metaphor, improving students’ identification and ability in using metaphor in English writing. Through literature survey and study of definition, function and classification of metaphor and characteristic of business English, we recognize that metaphor is no substitute and we also learn some skills of application of metaphor in business English.

Key Words:  Metaphorthe Function of MetaphorBusiness English Writing

CONTENTS

Abstract

摘要

1. Literature Review  1

2. Metaphor  2

  2.1 Definition of Metaphor

  2.2 Functions of Metaphor

 2.2.1 Cognitive Function

  2.2.2 Stylistic Function

  2.2.3 Economical Function

  2.3 Types of Metaphor

  2.3.1 Structural Metaphor

  2.3.2 Ontological Metaphor

  2.3.3 Orientational Metaphor

3. Business English Writing  7

  3.1 Requirements of Business English Writing

  3.2 Features of Business Writing

4. Application of Metaphor in Business English Writing  10

  4.1 Metaphor in Word-learning

  4.2 Metaphor in Sentences

  4.3 Metaphor in Coherence of Article

 4.3.1 Text Cohesion

 4.3.2 Text Coherence

  4.3.3 Text Theme

5. Conclusion  13

  5.1 Practical Significance

  5.2 Pedagogical Significance

Bibliography

Acknowledgements