Abstract

 With the rapid development of the today’s market-economy, advertising as one of the most significant and necessary means of distribution influencing the consumers’ purchasing power communication has received more concern and studies. Under such circumstances, it is necessary and significant for us to conduct a careful and serious review of the language features of English advertisements. This thesis explores three aspects of language features of English advertisement, namely, syntactic, lexical and rhetoric aspect. Through a series of studies on language features, people can get a better understanding of the influence of advertisements so that people can appreciate and use English advertisement in an overall and comprehensive way.

Key words: English, advertisement, language, features, analysis

CONTENTS

Abstract

摘要

1. Introduction  1

1.1Rationale of the study.1

1.2Significance of the study.1

2. Advertisement 2

2.1 The definition of advertisement .2

  2.2 The history of advertisement.2

  2.3 The function of advertisement.3

3. Lexical Features of English Advertisement4 

3.1Wide use of nouns in brand names. 4

3.2 Use of Adjectives 5

3.3 Use of personal pronouns . 5

3.4 Repetition of vocabulary .5

4. Rhetorical Devices in English Advertisement6

4.1 Simile &Metaphor6

  4.2 Personification6

  4.3 Pun.6

  4.4 Alliteration7

5. Syntactic Features of English Advertisement 

5.1 Use of simple sentence7

  5.2 Use of imperative sentences.7

  5.3 Use of general questions .7

6. Conclusion 8

References 9