Abstract:As economy and technology develop rapidly, Internet has become the most frequently used communicating tool in our daily. We can get a variety of information throughout the world in no time. For such a reason, the massive advertisements are booming up. Online advertisements from all over the world can be seen or heard by people everyday. Since the English is an international language, we will see more and more online English advertisements on the screen. The language of online English advertisements is gradually turned into a new language type. Different from the old communication media such as newspapers, magazines, televisions, it owns its language characteristics and expressions.

    This dissertation aims to analyze the lexical and syntactic of features of online English advertisements. We hope that this dissertation can help customers to obtain a better understanding of the products' characteristics and the corporate concept, and help companies to create more purchasing channels for products. Moreover, we can enjoy the beauty of language in advertisements and provide some guidance to advertising design and production.

Key words: online English advertisements；language stylistic；lexical features；syntactic features

中文摘要:随着全球经济与科技的快速发展，网络成为了人们日常沟通的载体。人们通过网络随时随地获取各种各样的资讯，从而使大量的网络广告应运而生。我们每天都可以在网络上获取到来自世界各地的网络广告，而英语作为一种国际性的语言，英语广告也越来越多地出现在大家的电脑屏幕上。渐渐地网络英语广告语言已开始成为一种新的语言体裁，相对于报纸、杂志、电视等旧的传播方式，它有着一些与别不同的语言特征及表达。因此，本文试通过对网络广告英语语言进行词汇及句法等的分析，从而归纳总结出网络英语广告的语言特征与表达。本文可帮助读者更好地了解商品的特性与企业理念，为产品的销售铺平道路，同时也可以欣赏到广告中的优美语言，并且对于广告的制作也有一定的指导作用。

关键词：网络英语广告；语言体裁；词汇；句法