Contents

Abstract

中文摘要

1. Introduction-1

2. Theoretical Background about High/Low Context Culture and Tourism Text-2

2.1 Tourism Text Translation as Communication Process-2

2.2 Introduction of High/Low Context Theory-5

2.3 Relationship between Tourism Text Translation and High/Low Context Theory-8

3. Analysis of Problems in Tourism Text Translation Based on High/Low Context Theory-10

3.1 Problems in Communication Styles Due to Different Contexts: Direct/Indirect-11

3.2 Problems in Communication Purposes Due to Different Contexts: Poetic Writing to Impress vs. Objective Writing to Inform-13

3.3 Problems in Writing Structures Due to Different Contexts: Loose vs Tight-14

3.4 Problems in Language Use Due to Different Contexts: General and Specific-15

4. Suggested Translation Strategies of Tourism Text from High/Low Context Culture Perspective-18

4.1 Addition of Necessary Information-18

4.2 Deletion of Unnecessary Information-19

4.3 Restructuring-20

5. Conclusion-22

References-23