Abstract: Advertising is a kind of concentrated, integrated and commercial language. The most important function of advertising English is to persuade people to buy the products or make a strong impression on people. How can the advertising English fulfill this function? And why can the advertising English persuade the customers to buy goods only after the customers read the advertising? This paper aims to analyze the communicative functions of advertising English from the perspective of linguistic features and improve the accuracy of using English in business situations, especially in advertising.

Key words: Advertising English, communicative function, linguistic features

摘要：广告是一门浓缩的、综合性的商业语言。广告最重要的功能是说服顾客或是给顾客留下深刻印象。广告英语如何完成这一功能？为什么广告英语能实现这一功能？本文旨在从广告英语的语言特点来分析广告英语的人际沟通功能，以此希望能提高人们在商务场合使用英语的准确性，尤其是在广告英语这一领域。

关键词：广告英语，沟通功能，语言特点