CONTENTS

1. Overview of Skopos theory 1

1.1Background and development

1.2 Basic rules of Skopos theory

1.2.1 The purpose rule 

1.2.2 Coherence rule

1.2.3 Loyalty principle

2. Introduction of brand names2

2.1 The definition of garments’ brand names 

2.2 The functions of brand names 

3. Skopos theory in translation of garments’ brand names4

3.1 The factors to be considered in translation of garments’ brand name

3.1.1 Cultural factors of the target consumers 

3.1.2 Psychological needs of the target consumers

3.1.3 Legal factors

3.2 Techniques and examples under the Skopos theory 

3.2.1 Transliteration

3.2.2 Literal translation 

3.2.3 Free translation 

3.2.4 Combination of transliteration and free translation

4. Conclusion.8

Bibliography..10

Acknowledgements...11